Pedal Power Music: 'That energy goes back and forth'

EUGENE, Ore. - Imagine powering an entire music festival with a bike.

"We use this 900 watt hub here, and it's connected and rectified and put into this generator here," explained Dave Villalobos, founder of Pedal Power Music.

The more pedaling, the more electricity goes into the generator.

Think of it like a solar power system.

"Except you delete the solar panels," Villalobos said, "and put bikes."

Roughly one bike is used per 100 people. For a bigger festival, like the Los Cabos Green Fest coming up over spring break with Eugene artists Marv Ellis and Lafa Taylor, it takes a few more.

"We are going to have more like 10 to 12 bicycles powering subwoofers, LED lighting, the whole situation," Villalobos said.

The people on the bicycles don't even have to break a sweat to crank out 100 to 150 watts each.

"If there is a beat, and there's a live performance, usually the people on the bikes get more excited and that energy goes back and forth," Villalobos said.

The project has opened up a lot of opportunities.

"Like getting to work with Macklemore at the 2010 (Oregon) Country Fair," Villalobos said. "I had him on the bicycle before he launched."