EUGENE, Ore. -- It was Hammer time in Eugene as Grammy award winning artist MC Hammer and his son Booby turned the tunes at The Downtown Athletic Club Friday night.
"Booby, let's go," said MC Hammer on stage inside the athletic club's third-floor banquet roomworking a playlist on his laptop as he spoke into the microphone. "You still in the house? Alright, let's give it up."
MC Hammer and his son Booby were the featured entertainers at a fashion show put on by Seattle-based company Oiselle.
"It's just exciting to be here, supporting local business, an exciting young businesswoman and supporting the culture of the Olympic Trials," said Hammer right before he got on stage to DJ the event. "So, it's great!"
Oiselle company owner Sally Bergesen is a University of Oregon Alumna turned woman's athletic apparel entrepreneur.
"When I got started, I just realized that there was a big hole in the market for apparel that was both very high performance but also very stylish," said Bergesen before the fashion show began.
After the fashion show, which featured athletic models wearing Oiselle's latest accessory line, Bergesen introduced MC Hammer to a crowd of about 100 people.
"All I can say is that in the entertainment business, this is something you cannot touch," she said as the crowd cheered.
"Oh, it's great," said MC Hammer when KVAL News asked how he felt about supporting a Northwest businesswoman like Bergesen. "It's like supporting local business. It's supporting hometown business. And it's a very small world--the West Coast out here, I love it! It's fantastic."
MC Hammer said in addition to entertaining at the fashion show, he also checked out Tracktown12 at Hayward Field earlier in the day with friends and family.