King Estate partners with Amazon to sell wine online
EUGENE, Ore. — A local winery here in Lane County has partnered up with Amazon, the largest online retailer in the world to bring Oregon’s wine country wide.
The partnership with amazon could have not been a better decision, according to Isaac Herrera in charge of King Estate Winery e-commerce.
They will be launching a total of 5 brands, completely online. The first one was launched last week is called NEXT, distributing 3 different types of wine.
“When you start with Amazon you start nationally, everywhere we can ship - which is 41 states," Herrera said. "That is the good with working with Amazon: they bring a lot of traffic, a lot of attention."
King Estate Winery is one of the largest wineries in the state, now partnering up with Amazon to bring exclusive wines to homes beyond Oregon.
“NEXT is a total, line experience instead of people coming to King Estate, we would like for the King Estate experience to reach people online,” Herrera said.
The estate has been kept within several generations of the same family.
“The label NEXT has meaning for the family because it represents the next generation for the king family,” said Jenny Ulum, communications director for King Estate Winery.
This new generation says that they will continue to evolve on the online market.
“This is the way business are maturing and evolving too, and king vintners represents an evolution of the king family,” said Herrera.
Oregon has over 700 wineries and with the online spotlight on King Estate Winery, business is expected to grow for future generations.
“Seventy percent of wineries are small family owned business in Oregon," said Sally Murdock, the communication director of the Oregon Wine Board. "To be able to have this spotlight it can mean more growth, for Oregon wines.”
King Vintners, the King Estates online brand, is expected to launch four more brands representing different wine growing regions in Oregon.