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Budweiser releases heart-tugging Super Bowl ad

Budweiser releases their 2018 Super Bowl ad. (Cropped Photo: Daniel Nguyen / CC BY 2.0 MGN)

Anheuser-Busch InBev released its much-anticipated Budweiser commercial on Friday that is scheduled to air during Super Bowl LII.

The commercial shows the company's employees turning off production of beer at their Cartersville, Georgia plant in order to mass produce millions of cans of clean drinking water for natural disaster victims.

In a Friday press release, Anheuser-Busch gave a shout-out to the company's employees who they called "the driving force behind the Anheuser-Busch emergency water program."

The Super Bowl commercial features 5-time Grammy nominated musician Skylar Grey singing a rendition of the iconic song "Stand by Me" as worker shift from producing beer to relief efforts.

Anheuser-Busch planned the commercial to coincide with the company's commitment to add a second brewery in Fort Collins, Colorado to its emergency water program. Over the past 30 years, Budweiser, in partnership with the American Red Cross, has provided more than 79 million cans of clean water in response to natural disasters.

During 2017, Budweiser distributed more than 255,000 cans of water to the victims of Hurricane Harvey and nearly half a million cans of water to Hurricane Irma victims and the victims of the California wildfires.

Bill Bradley, vice president of community affairs at Anheuser-Busch said he is proud of the company's community efforts.

"Anheuser-Busch has a long history of giving back and not only are we continuing to support in the short-term but we also want to use our upcoming 30th anniversary of the emergency water program to announce our long-term commitment for natural disaster relief," Bradley said “By adding our Fort Collins, CO. brewery to the program, we believe we can make an even greater impact.”

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