EUGENE, Ore. - The Sports Media Workshop, conceived by University of Oregon School of Journalism and Communication (SOJC) and UO Athletics, brings together student journalists and student athletes to tell compelling stories in a quick turnaround week-long setting.
Team taught by four SOJC faculty members -- Deborah Morrison, Rebecca Force, Mark Blaine and Dan Morrison -- the workshop is a curriculum of story production, discussion of sports culture and trends, as well as guest speakers.
Over the last three years, speakers included ESPN's Neil Everett, commentator and former quarterback Dan Fouts, announcer Jerry Allen, coach and commentator Mike Bellotti, and sports commentator/former Duck Jordan Kent.
This year, coach and commentator Tony Dungy, Register-Guard columnist George Schroeder, UO Director of Athletics Rob Mullens, and Acrobatics and Tumbling Coach Felecia Mulkey addressed the class on how to find and craft a story.
Although the academic goal of the workshop is to teach compelling storytelling on multiple platforms, an equally important goal is to break down the artificial wall between the athletic department and the general university student population.
Journalism students work in teams with student athletes on multiple assignments during the intense workshop, which is conducted during "Zero Week" between graduation and the first week of summer classes, and is held in the Jaqua Center.
The work begins at 9 a.m. and the students are often still working on their projects at midnight.