EUGENE, Ore. - When wedding bells ring, so do cash registers: a recent study pegged the average cost of an American wedding at $28,000.
But wedding professionals in Eugene said the figure from the Association of Bridal Consultants doesn't hold true here, where they estimate a typical wedding costs between $2,000 and $15,000.
"I just think it's important to not be in debt," said Jackie Loftsgard, a bride-to-be. "I mean it's special, but it's just a celebration of something much bigger."
So while the national average is up 60 percent, Eugene weddings remain more modest, industry professionals said.
"We're Eugene. It's Oregon. We're a different market," said Teresa Parsons at Blush Boutique. "We're a little more down to earth market, and we keep things more simple."
And thanks to websites, it's become easier for brides to create a DIY wedding for a fraction of the price.
"I've definitely use Pinterest a lot for planning a wedding," said Loftsgard. "They're helpful because they have a lot of do it yourself ideas."